Over the past year, Blizzard has embraced social media more than ever before. Their blog, Facebook page, and assorted Twitter feeds allow for more interaction with the fans than ever before.
Sounds great. What could be better than interaction with the customers? Sounds like a smart way to get feedback and input from those who are in the trenches.
And yet… think back to the people who were in that pug group you ran with yesterday. Yeah, you remember the group… where the tank was calling the dps names and the melee dps was standing in bad stuff and then rolling need on the intellect leather and the healer was afk half the time and then yelling about people standing in stuff and and and…
Now, imagine those people interacting with Ghostcrawler on Twitter.
I don’t subscribe to the Twitter feeds myself, but I do read some of the interaction between the devs and their followers when it is posted on MMO Champion. I have to say – its hard to stomach.
In the old days, some classes would get nerfed and other buffed and there was a constant ebb and flow of balancing classes. If our class was nerfed, we would gripe on forums for a while and then settle down. Well, that model is no longer true now that people can yell at the developers directly. The Twitter “conversation” is almost entirely made up of an endless string of whining and complaining. When the developers defend their decisions and philosophies, they are accused of ignoring the players.
In the final straw, then the players use their mask of internet anonymity to become complete jerks toward Ghostcrawler and his fellow devs. The disrespect you read in those tweets is saddening. This kind of sub-human interaction is enabled by the internet society we now live in – where you can say pretty much anything you want to anyone because your identity is hidden behind a site handle.
I don’t know how Ghostcrawler and the other devs can stand it. In their position, I couldn’t read those tweets for more than a day or two without turning in my resignation papers and drinking heavily.
Am I wrong? Am I just too old to appreciate the subtle complexities in the twitter discussion?